Miki Agrawal, a bona-fide disruptor, has been setting out to challenge the status quo in American culture for many years. She began her journey as a social entrepreneur with WILD, a first-of-its-kind, a gluten-free farm-to-table pizza restaurant in NYC. After that, Miki Agrawal started THINX, a company which makes reusable underwear and donates pads for school-aged girls in Uganda.
TUSHY is Miki Agrawal’s most recent company. It makes modern, affordable bidet attachments for the toilet as well as other related, sustainable products.
TUSHY is a global company that helps alleviate environmental impact and combat the global sanitation crisis. Agrawal came up with the idea because wiping with toilet paper is inefficient and can cause health problems. In addition, toilet paper is an environmental disaster. In America alone, 15 million trees are killed each year just for toilet paper production. Additionally, TUSHY has already helped more than 60,000 Indian families access clean toilets. Global sanitation is a major human problem that affects more than three billion people around the globe.
Agrawal’s company revenue jumped 10 times more than what was expected due to the March 2020 shortage of Covid-19 toilet paper. TUSHY even broke the $1 million mark in one day.
A Reputation as a Successful Entrepreneur
Miki Agrawal is the founder of two other successful businesses that are based on breaking taboos. She also wrote two bestselling books, Do Cool Sh*t, and DisruptHer. All told, Agrawal’s businesses together are worth more than $200 million today.
She was named one of Fast Company’s most creative people, as well as the Young Global Leaders at the World Economic Forum and Inc. magazine’s Most Impressive Female Entrepreneurs.
Agrawal says, “I love to ask questions about things that don’t make sense to me,” Agrawal asked herself why she was using toilet paper for her butt. It doesn’t clean us. So it can cause health problems and harm to our hygiene. It causes the death of millions of trees each year. Yet we continue to spend money on toilet paper.”
TUSHY is a simple attachment-style bidet that clips to any standard toilet. TUSHY is easy to install. It takes only about 10 minutes. Plus, it costs less than $100. The TUSHY cost is recouped within three years because consumers reduce their use of toilet paper. It’s a great way to help the planet. Agrawal says, “It’s an easy decision.” “It’s a joy to be able to ask questions and provide tangible solutions to problems. TUSHY has saved over 5,000,000 trees from being killed by toilet paper.
Advice For Young Changemakers
Miki Agrawal gives this advice to aspiring disruptors: While there will always be tedious tasks, these are essential to building muscle memory and acquiring new skills. It’s more than just fun to create. Sometimes it takes time for a skill set to become ingrained in the mind. It is important to learn patience and be hungry for more. It is a delicate balance between learning as much as you can and building a deeper skill in the more tedious aspects.
